Convert JPG photos to WebP for meaningfully smaller files at close to the same visual quality — ideal for websites where load speed matters.
or choose a file from your device — processed locally
WebP was designed for the web: it compresses photographic content more efficiently than JPG at equivalent quality, which means faster page loads and less data used, especially on mobile connections.
A handful of legacy tools and some email clients still don't render WebP. If your image is headed somewhere you're unsure about, keep a JPG copy too.
Google reports that lossy WebP images are about 25–34% smaller than comparable JPEGs at the same measured quality. Your own result depends on the image, so FitImage shows the before and after size for every file. All current major browsers can display WebP, but older software and some upload forms still expect JPG, so keep the original too.