Images are usually the heaviest part of a page. Compress them to load faster and score better on speed tests.
or choose a file from your device — processed locally, nothing is uploaded
We try WebP and JPG (or WebP/PNG if your image has transparency), search for the best quality that fits, and only shrink dimensions if quality alone can't get there.
Page speed affects both visitors and search rankings. Tools such as PageSpeed Insights often flag oversized images as the main fix, and a few hundred KB saved per image adds up quickly.
Aim for 100–200KB for content images and under 300KB for large hero images. Resize to the displayed width first, and consider WebP, which is usually smaller than JPG at similar quality.
On many pages the largest image is the element that sets Largest Contentful Paint, one of Google's Core Web Vitals, where 2.5 seconds or less counts as good. Shrinking that one image often helps more than any other change. If PageSpeed Insights flagged your formats, see Fix "Serve images in next-gen formats".